Become a Franchisee

AUTO ONE - STRONG NATIONAL BRANDING

Our Auto One network prides itself on the brands and sales knowledge that our customers can rely on.

 

Auto One has a prominent name and image that has high customer recognition in the automotive parts and accessories market. Its latest slogan: "Right Gear! Right Advice!" strategically positions Auto One within the trade and retail segments of the market and supports the company's future direction.

 

Auto One's strong visual brand image and contemporary logo is boldly employed throughout the company's integrated marketing program clearly identifying Auto One retail outlets, its advertising, promotional and private label brand packaging material.

 

 

 

AUTO ONE - COMPREHENSIVE MARKETING PROGRAM

Auto One's award winning catalogues that are produced regularly throughout the year, consistently show customers the value and breadth of the Auto One range.

 

Auto One's customer loyalty program, the Auto One Club, is designed to encourage repeat purchases and brand loyalty. The data bases developed from Auto One Club membership enable Auto One to develop effective direct marketing campaigns.

 

To ensure strong visual continuity for design layout and construction of new concept stores and remodelling of existing stores, Auto One's corporate development guidelines are facilitated through the company's retail design team. Store design templates are available to new Members and current Members who wish to remodel their existing store. These modules and layouts ensure corporate uniformity while allowing members to maximise floor-space and increase store traffic.

 

Auto One has a comprehensive website that has been developed to be a convenient and helpful site for customers and Members.

 

Marketing Services

 

  • AUTO ONE CLUB MEMBERSHIP : Auto One Club members are sent email notifications of all major promotions and have access to special Club member-only specials that are run from time to time.
  • WEBSITE : The Auto One website has been designed to direct consumers to our stores. A key feature of the site is that it will geo-locate the nearest store to a consumer and display the contact details and opening hours for that store at the top of the page.
    Each Member has their own web page that shows the specific details for that store.
  • FACEBOOK ON THE WEBSITE : The Auto One website has a seamless Facebook interface which enables the Facebook page to be viewed directly from the individual store page.
  • GIFT CARDS : Auto One has a national gift card program that can be used at any Auto One store across Australia. The card program fully integrates with Members POS systems and merchant facilities and is easy to use.
  • CORPORATE TVC’S : In addition to the catalogue specific television commercials, Auto One has a range of corporate commercials that serve to build brand awareness and to promote the Auto one store network.

 

 

AUTO ONE - MEMBER COMMUNICATION

Auto One is managed on behalf of the members by its national support centre at Castle Hill, NSW.

 

Operating together as a team, the independent, member storeowners and management develop unified and dynamic marketing and purchasing programs.

 

All key marketing, purchasing and budgetry decisions are made through the National Member Advisory Council (NMAC). A pivotal part of the NMAC's strategy is to involve all Members in the decision-making process at the local, state and national level. This unique decision-making process ensures that the company objectives and operations are clear and open for Members to see, so that they can tangibly appreciate the benefits of Auto One membership.

 

Substantial cost savings and a significant competitive advantage for Members are gained through the import and indent programs of the Auto One Distribution Centres.

 

Auto One is all about teamwork and growing as a group for the mutual benefit of all Members - its future promises unlimited opportunity.

 

Distribution Centres - BIGGEST BRANDS – BEST PRICE

 

The DC’s have never had a mandate to generate a profit if that profit comes at the expense of Member margin.

The NSW and WA Distribution Centres (DC’s) were established as a result of massive consolidation within the wholesale channel. Auto One’s strategy is to provide its own solution to its supply chain challenges adding to the value it provides Members.

 

Club Membership

Membership entitles you to a range if VIP rewards

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